Digital marketing is the future of marketing. The world is going digital at a rapid rate, and marketing is also aligning to match this trend. There are many aspects of digital marketing, that require an extensive workforce. Today we’re here to discuss 5 of the most interesting digital marketing jobs you can do. Some of these require prior experience, and some require specific skills. Let’s discuss each of these jobs one by one. There are many marketing jobs that are highly in demand, and among them are these we can point to as the most highlighting ones.
1. Content writer/ Content specialist
A content writer or a specialist is someone who overlooks the creative content and copies for marketing. These include blogs, articles, white papers, ad copies, and more. While the job is quite simple, creativity matters in this job as you need to come up with catchy, attractive content. Beginners can learn on the job too. If you have a knack for writing, this can be the perfect job for you. Content writer is one of the most important marketing jobs as the brand identity heavily relies on the content. Readers need to be able to get a thorough understanding of the brand through the content, which is the responsibility of the content writer.
2. Graphic designer
A graphic designer is another one of the digital marketing jobs that brings life to a business or brand. They help to visually communicate the ideas to the world and should be highly creative. Graphic designers should also be able to keep up with the market trends, be it minimal, bold, or simple. As a graphic designer, you will have to design creatives for social media, websites banners, infographics, newsletters, etc. To become a graphic designer, one should possess skills in designing software such as Photoshop and Illustrator, and After effects, Final cut pro, and Premier pro for video editing. You can also join as a trainee to observe and learn on the job.
3. PPC Specialist
One of the most unique digital marketing jobs is the role of PPC specialist. PPC, pay-per-click is a digital marketing strategy. You will also have to design, implementation, SEO, and analysis of ad performance. To become one, you need to have the experience and knowledge in search engine optimization, keyword research, landing page and website optimization. A highly analytical thinking person is the ideal person for this job.
4. Social media coordinator/executive
Social media plays a big role in digital marketing. A social media coordinator or executive has to manage social channels in an organization. This includes Facebook, Instagram, LinkedIn, Twitter, Tiktok, Reddit, Tumblr and other media. They have to continuously post on social media, and run advertisements. Meanwhile, observing the user engagement and implementing strategies to increase user engagement is also a responsibility. Becoming a social media coordinator/executive is not difficult for a digital-native person. It’s a job you can learn on the go. However, having knowldege in how the algorithms work in social media can be helpful.
5. Web developer
A web developer builds and maintains websites. It’s also one of the most sought after digital marketing jobs. Every company, business, and brand has a website nowadays. To become a web developer, you need to have programming skills. Knowledge in web applications and web programming languages, such as hypertext markup language (HTML), JavaScript (JS), Ruby on Rails, and C++ is a must for them. A web developer should know how to build a user-friendly, easy to navigate site. They should also enable functions in a website. This can include downloads, forums, payment gateways etc.
While these are some of the most demanding digital marketing jobs, here are a list of other jobs in the same field.
- Marketing manager
- SEO Specialist
- User experience manager
- Influencer
- Blogger
- Campaign Specialist
If you’re looking for a job in either one of these categories, the best place to look for, is ikmanJOBS. With more than 11,000 vacanices and increasing, it’s the best job portal you can find. The convenience to easily filter your options by job title and location is priceless. We hope you got an understanding on the jobs you can look for in the digital marketing field now. Stay tuned for more insights on jobs with our ikman blog. For a career guide for marketers and what you should possess, visit our blog here.
