If you have apartments, flats, commercial property or land for sale, it’s incredibly important to make sure your listings stand out from the crowd. If you want your listings to stand out in the crowd, then you must be more creative than the average property in Sri Lanka that has been listed. Here are a few tips that can help generate more leads your way.
Typically, you put your property for sale up onto a website and fill in all the required fields, including the description of the property. You’ll also add pictures and create a virtual tour so people can see the new listing. This is where you need to become more creative by changing the way you treat your listing. You can do it by tweaking your description, virtual tours, websites, and descriptions.
Descriptions
We must think about and consider the buyer and how they will read and interpret your words. When a listing is entered and you fill out all the different fields, people think they are done, but it’s really only the beginning! Make sure to proofread your text and make changes where necessary. An example would be a home listing that has the name of the community, the floor, views, a list of amenities and so on. This information is often missing from a majority of listings. That’s why adding this to the remarks field and visiting the sites to get a fresh perspective
Photos
It’s advised that you take about 30-40 photos of your property, making sure to go above and beyond by snapping pictures of the surrounding community and its amenities. This is especially important if you’re located in a club (golf or otherwise), boating, and/or waterfront communities. People just don’t want to see the bathroom and kitchen, but also the neighborhood where they will potentially be living. If you’re using more than one website, make sure you do this at every listing you have. You may want to feature the family room, kitchen, dining room and interior. Then show off the exterior and all the amenities. Different people react to different parts according to their own tastes. One potential buyer may be interested in the views and location while another pays special attention to the kinds of appliances.
With today’s technology, you can take great, high-quality photographs with your cellphone, though it’s always best to hire a professional to take the best quality pictures. Different views a professional photographer can take will help immensely. If you can’t afford that, it’s still possible to take awesome pictures with a wide-lens camera or on your phone. This is where staging plays an important part in selling your home or property.
Virtual Tours
Similar to photos, a virtual tour helps you give a proper tour of your property. You can even put these virtual tours online on Youtube and Facebook. Getting your property out there on every platform to reach as many eyes as possible. This is your time to shine and impress potential buyers.
Websites
If you have your own personal website, you can show your listings on your home page. If you don’t have one, it might be prudent to get one. Here you can profile extra photos, videos you’ve taken, and even display a Google map location of your property. Here you can write a lot of information you think will help sell people on your location and give extra details that can put you over the top. You should even share details about the community. Include information such as beaches, mountains, scenic sites, shopping areas, and local dining. Odds are, the potential buyers may have never been to that area before, so you never know what specific detail will catch a buyer’s eye. Give them the full experience!
These tips are helpful when working with any website, even if you plan on creating ads. If you, for example, own a piece of land on a golf or country club community, you may want to create an ad geared to the interests of people who are avid golfers. If you are in a downtown area, play up how great the city life is and the proximity to jobs, as that’s what they will be looking for. Take advantage of the strengths of your location.
So when you are ready to sell your house or property, make sure to take some extra time to write great descriptions with accompanying photos. The more attention you give, the better and greater the reaction you will get from potential buyers.
