Digital Outlook Sri Lanka, the Annual Market Insight Report published collaboratively by The Asia Pacific Institute of Digital Marketing (APIDM) and the Department of Marketing Management, University of Kelaniya, has recognized ikman as one of the most popular and visible brands in several key categories in its latest edition:
Category: Most Popular Websites in Sri Lanka
ikman’s Rank: #1
With over 4 million users from across the island frequenting the site month on month, it’s not an absolute surprise that ikman has emerged as the most popular website in Sri Lanka, according to the latest edition of Digital Outlook Sri Lanka. Since its inception, ikman has strove to offer exceptional buying and selling experiences to its consumers, whilst staying true to its signature ඉක්මන් (“fast” or “quick“) and innovative nature. Over the decade it has been operational, the brand has solidified itself as a much-loved household name that is synonymous with easy, fast and safe trading.
Category: Most Popular Online Shopping Sites in Sri Lanka
ikman’s Rank: #2
Foregrounded on the concept of providing a simple and safe online platform for individuals as well as small and medium-sized businesses to buy and sell almost anything, ikman claims ownership of an inventory of nearly 400,000 ads representing over 250,000 products in 50+ categories at any given time. With anything from cars, mobile phones, TVs and drones to pets, clothing, agricultural gear (and everything in between) available for sale on its platform, it’s no wonder that ikman is ranked as Sri Lanka’s second most popular online shopping site.
Category: Most Popular Mobile Apps in Sri Lanka
ikman’s Rank: #8
Designed to bring smart buying, selling and renting right to your fingertips and into your pocket, the ikman app is yet another extension of the brand’s overall offering of convenience and innovation to its users and patrons across the nation. Racking up more than 100,000 downloads every month on both Android and iOS platforms, it’s apparent that the app is steadily becoming a solid favourite among Sri Lankans.
2022 vs. 2023: How has ikman fared?
Comparing the rankings presented in Digital Outlook Sri Lanka 2022 with those of Digital Outlook Sri Lanka 2023, it is evident that ikman has risen through the ranks on all fronts. ikman’s remarkable ascent up the ranks, despite formidable obstacles posed by a highly disruptive and hyper-competitive digital ecosystem and an unstable economy, stands as a testament to its unwavering commitment to innovation and excellence.
About Digital Outlook Sri Lanka
Digital Outlook Sri Lanka 2023 is the 4th edition of the annual market insights report published by the Asia Pacific Institute of Digital Marketing (APIDM) in collaboration with the Department of Marketing Management, University of Kelaniya, Sri Lanka. Each year, the report is put forth with the purpose of providing marketing and business professionals with the latest data and important insights on the rapidly evolving digital sector. Since its inception in 2009, APIDM has emerged as an influential digital training institute that continues to pave the way forward to providing access to the most up-to-date research data on the latest trends and developments to enable Sri Lankan business professionals to make more informed business decisions while driving innovation in the digital sector.
Research methodology employed in Digital Outlook Sri Lanka 2023
An empirical survey was carried out as a quantitative study whilst the findings were supported by industry and academic expertise unveiled through strategic discussions. The population for the study was selected based on the Internet penetration and the social media penetration of Sri Lanka.
The sample was selected using the stratified sampling techniques, which is accounted for 2863 covering all the provinces in Sri Lanka. The main data collection tool was a questionnaire with scales, rankings, and open-ended options to obtain brand-specific and industry-related insights. The study was based on primary and secondary data, and descriptive statistical tools were used to analyze the collected sample data. The report presents some key strategic insights based on the findings of the study.
