Today, there are many techniques and strategies for selling electronics in Sri Lanka. This makes it harder for people selling electronics to know what works and what does not. There is no specific sales strategy for electronic products, it all comes down to what works for you and for your product. Some of the things to consider when selling electronics in Sri Lanka are your target market and their perceptions about your product. Does the target market know that it needs your product? Do they even know about your electronic products? These are some of the questions you should ask yourself before approaching potential customers to make a sale.
The type of sales tactic you will use to get the best deals on electronics is determined by the needs and expectations of the market. Here are tips you can use to get the best deal when selling electronics.
• Listen to the emotional side of your potential client. Emotions are tied into almost everything, electronics included. If a client mentions that he is stressed because he is planning a party for his daughter and does not have a good camera for taking photos during the party, take note of this and suggest a product as a solution to this dilemma. Help your clients to solve their emotional problems and you will be rewarded with their loyalty.
• Focus on your clients and their needs. You may be tempted to sell the latest digital camera to your client when all he needs is a mid-line camera. Selling top of the line products to customers who don’t need them may negatively affect future relations with them. They will eventually realize that they do not need the features of the product you sold them and will feel bitter and resentful because you wasted their money and did not look at their best interests.
• The language you use when making a sale should focus on your clients. Instead of using “I think”, try using words like “you will find that” and “let me tell you about it”. Such words can grab the attention of your client and make your message more appealing.
• Help your clients see the bottom line. If you know your client will save money or increase profits by buying certain electronics for their businesses, make sure you emphasize that. Some electronic items have features that save time. It may sound cliché, but time is money, and you can save time selling electronic products by highlighting features that will help you sell fast.
• Find out the priorities of your potential client. You can save yourself significant amounts of time just by knowing how important an electronic product is to your potential client and how much it will benefit him.
Find out how important the electronic products you are selling are to their personal or professional lives. In addition, find out if there are other factors that can prevent a sale. For example, if a client wants to implement a program before he/she can purchase an electronic product or look for funds to purchase one, consider asking if you can call back at a later date when they will be ready to purchase the product.
To do this, you need to ask questions without being too intrusive because such information may not be provided voluntarily. Here, the most important factor is to focus on your client and have an open relationship with him/her.
• If a client schedules an appointment, find out as much as you possibly can about the client before the appointment. This will not only help you to anticipate their needs but it will also show the client that you are interested in their business rather than just making a quick sale.
When talking with your clients, let them do most of the talking. Do not just talk about your products but also about your client and his business. You might compliment your client about the efficiency of his service and let them talk about it. After that, suggest an electronic item that may help them improve their services.
• Focus on helping your clients understand why they should buy your products and not their objections. The idea here is to build up the benefits of your product and minimize resistance to it. By focusing on what your potential client likes, you will highlight the benefits of the product and reduce the importance of the objections.
• Never attempt to rush the sale of the client. It is very important to b build relationships with your client because it helps to give the client the right perception about you and your products. Rushing clients instead of letting them make their own decisions can create hostilities, which may be difficult to overturn. Patience makes the difference between making a sale and creating customer loyalty. The electronics market is very competitive and you do not want to risk losing potential clients.
• Know your electronic products as well as the market. Convince yourself first about the effectiveness of your electronic products. You can get the best deals when selling electronics in Sri Lanka by assisting potential clients find the products they require. This will make your clients trust your skills and opinions, and make repeat purchases.
• Avoid making ambitious promises. On the same breath, follow through on your promises. If you promise to send a quote to a client by Thursday, do so before Thursday. Do not forget.
Forgetting to do something you promised to a client is one of the surest ways to lose your client’s faith. If something happens that forces you to delay, call your client and inform him about the situation, and remind him that you will fulfill your promise.
There are many strategies you can use to get the best deals when selling electronic in Sri Lanka. It is important to keep these tips in mind when you are out there selling electronics to your clients.
